This is not another course full of vague theory and empty worksheets.
The Brand Blueprint is a 12- week guided experience where we turn your scattered online presence into a cohesive, confident brand that sells — with my eyes, my feedback, and my strategy in the mix every step of the way.
Stop trying to “find your brand.” Start building one that actually works.
Hey, hi, hello -
I 'm Carlee.
Your new branding bestie
The Details:
The framework that gives your brand a backbone (and you, a game plan).
This isn’t fluff. Its structure. Every piece of The Brand Blueprint is built to take you from “posting blind” to “booking confidently.”
Define and Personify Your Brand
Learn how to translate your business values, personality, and vision into a clear, recognizable brand identity that attracts the right audience.
Curate a Cohesive Brand Style
Master the art of visuals, messaging, and overall aesthetic to create a consistent and polished presence that reflects your unique brand.
Strategically Show Up Online
Discover how to confidently show up across platforms with intention, so every post, story, and interaction reinforces your brand and builds trust.
Speak Directly to Your Ideal Audience
Craft messaging and content that resonates, engages, and nurtures your followers — turning passive viewers into loyal clients.
Remove Barriers to Visibility and Growth
Identify and overcome the common obstacles holding you back — from mindset blocks to content overwhelm — so showing up feels effortless.
Convert Presence into Profit
Implement actionable strategies to turn your curated brand and consistent presence into booked clients and sustainable revenue.
Because showing up shouldn't be complicated.
You’ve taken the courses. You’ve downloaded the freebies. You’ve spent hours trying to “figure out your brand,” but it still feels disjointed — like your content, your visuals, and your messaging are all speaking different languages. Here’s the shift: When your brand has structure, it becomes effortless to show up. you know what to say, how to say it, and how to make it sell — without second-guessing yourself.
You’re not inconsistent. You’re unstructured. Let’s fix that.
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Don't just take my word for it.
We’ll pull it all together into your Brand Blueprint Document — complete with your brand messaging, visual identity notes, content pillars, and a 30-day marketing calendar that you can rinse and repeat.
Final Program Call
We’ll pinpoint your unique positioning and voice so you stop sounding like everyone else in your industry.
Call 1: Brand Messaging Refinement
Get your ideas out of your head and onto paper. This is where the messy brainstorm turns into a defined direction.
Pre-Work: Clarity Workbook.
From the emojis you use to how you sign off your emails — we’ll define your brand blueprint so it’s instantly recognizable and deeply magnetic.
Call 2: Brand Identity & Signifiers
Video trainings and plug-and-play templates for Reels, posts, emails, and Stories — all backed by strategy so they actually convert.
Modules 3–5: Self-Paced Implementation
You’ll never be left wondering, “is this right?” I review your work, refine your messaging, and guide you through execution in real time.
Built-In Coaching Calls + Unlimited Feedback
Program
Includes:
Investment: $997
For entrepreneurs ready to become their own brand strategist and creative director, this self-paced program gives you lifetime access to six in-depth modules, workbooks, templates, and resources to uncover your brand identity, refine your messaging, and implement your visual and content strategy across social media, email, and website foundations.
You’ll learn how to create scroll-stopping Reels and carousels, craft newsletters that build trust, master daily story systems, and develop a repeatable 30-day content plan — all culminating in a complete Brand Blueprint that tells you exactly what to say, how to show up, and how to convert your audience into clients. Resources include Canva templates, Notion planning boards, PDF slide decks, and content calendars to simplify and accelerate your DIY process, with the option to upgrade into the Guided Experience for personalized feedback and live coaching if you decide you want additional support.
Because showing up shouldn’t feel complicated.
For entrepreneurs ready to uncover their brand identity, master their messaging, and learn how to show up online with strategy — so you can confidently attract clients, create recognizable content, and finally feel in control of your marketing (while saving thousands doing it yourself).
12 weeks of private 1:1 support for direct feedback, personalized ideas, and creative guidance as you build your brand foundation.
3 coaching calls: Together, we’ll move through two focused coaching calls — the first to refine your messaging, audience, and brand voice so every piece of content connects and converts, and the second to perfect your visuals, tone, and signature style so your brand feels cohesive, elevated, and unmistakable.
You’ll have access to all six self-paced modules, where you’ll learn how to create a social media strategy that sells with content pillars, Reels, and carousels that attract your ideal clients, craft plug-and-play newsletters that build trust, master daily story systems that drive connection and conversions, and tie it all together in a repeatable 30-day content and email plan.
Lifetime access to every module, workbook, and template (plus future updates).
The final result: A polished, consistent brand identity and a repeatable visibility system that turns recognition into revenue — all backed by your personalized Brand Blueprint.
Investment: $2,500
Course only. COMING JANUARY 2026
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Hey, Hi, HELLO
The creative strategist who makes brands impossible to ignore
I build brands that work — through design, photography, and strategy that connect. I’ve spent years taking entrepreneurs from scattered and inconsistent to confident and booked-out. The Brand Blueprint is my signature system — the one I use with high-end clients — built into a framework you can actually implement (with me in your corner).
Let's do the damn thing.
Bland to Brand is designed for entrepreneurs, creators, and small business owners who want to build a recognizable, cohesive brand and learn exactly how to show up online to attract and convert their ideal clients. Whether you’re just starting or ready to elevate an existing brand, this program gives you the tools and strategy to succeed.
Who is this program for?
Not at all! This program is built for non-designers who want to become their own brand strategist and creative director. With step-by-step modules, templates, and workbooks, you’ll be guided through every part of creating a professional, high-end brand without prior experience.
Do I need design or marketing experience?
The course is self-paced, and most students complete it in 6–8 weeks. If you choose the Guided Experience, your eight-week schedule includes live coaching calls, Slack support, and optional group Q&A calls to keep you accountable and supported as you implement your Brand Blueprint.
How long will it take to complete the program?
By the end of the program, you’ll have a fully realized Brand Blueprint: a complete brand guide with colors, fonts, messaging, imagery style, content pillars, and a 30-day content plan. You’ll also have ready-to-use templates for social media and email, plus a repeatable system to confidently show up, attract, and convert your audience into clients.
